North American Whitetail features advanced hunting strategies, in-depth how-to articles, and cutting edge reporting on deer management for both hunters and landowners. NAW is the premier resource for Whitetail Deer hunters everywhere – in print, online and on TV.

• 95% of North American Whitetail readers own rifles and shotguns
• 66% of North American Whitetail readers own handguns
• The North American Whitetail reader spent an average of 27.4 days hunting whitetail deer in past 12 months
• 64% of North American Whitetail readers also hunt turkey
• 100% of all North American Whitetail reader-households have a member who hunts whitetail deer